How Nike and Adidas are Changing Apparels Industry
There are few brands which are loved by everyone and no matter what, these brands are picked without a second thought. Two of such brands are Nike and Adidas. Nike is building relationships directly with the consumers through its online as well as offline stores, cutting the retailers who used to sell their products. Nike by Melrose, the local and digitally enhanced store, is the future of retail space. Based on Los Angeles, this store has items specially hand-picked by the experts to appeal the Nike fans. To keep up with the new local trends, they mix the products every two weeks. On the other hand, Adidas is changing the way they produce shoes and clothing. By 2024, Adidas aims at using only plastics to make shoes and clothing to help solve ecological problems. The latest collection of Adidas will have 41% recycled polyester. In order to capture consumer demand for best-selling products, Adidas uses an agile manufacturing process. What is special about Nike? N...